At qbee, we recently launched something we’ve been living internally for a while: The qbee Way — our operating philosophy inspired by The Toyota Way. It’s more than a values statement. It’s a practical blueprint for how we build, think, and serve our customers every day.

Complexity is the Enemy of Progress

Anyone who’s tried to manage connected devices at scale knows the pain.
Manual setups, broken updates, brittle security workarounds, tools that don’t talk to each other. You end up solving the same problems again and again — or worse, burning engineering time on infrastructure when you should be focused on your product.

That’s exactly what we set out to change.

qbee is built for teams that want to move fast without breaking things — securely, and without DevOps overhead. And just like Toyota reshaped manufacturing with lean principles, we believe it’s time to bring the same clarity and efficiency to connected device operations.

The qbee Way: Inspired by Industry, Driven by Need

The Toyota Way teaches us to:

• Respect the people doing the work
• Build in quality from the ground up
• Continuously improve through feedback
• Eliminate waste to focus on what really matters

We’ve embedded these ideas into how we think about our platform and our customers:

• 🔒 Security isn’t an afterthought — it’s built-in through TPM, CVE scanning, and immutable updates.
• 🔄 Feedback isn’t a once-a-year event — it’s continuous, and it drives our roadmap.
• 🧰 We don’t ship bells and whistles — we ship tools that solve real problems, like remote access through firewalls or config drift detection across fleets.

Real-World Impact: From Idea to Execution

One of our early customers told us, “With qbee, our hardware team can now ship software updates without needing to involve ops or VPNs.” That’s the qbee Way in practice. Low-friction. High-impact. Human-centered.

Whether you’re running POS terminals in 1,000 stores, managing smart kiosks across cities, or deploying embedded Linux on autonomous robots — you should have the same simplicity, control, and reliability.

What Happens Next

This philosophy isn’t a one-off launch. It’s how we operate from here on out — in how we build, how we hire, and how we serve our costumers and partners. You’ll see it reflected in everything from our product decisions to our support interactions and roadmap planning.

If you’re already a qbee customer, we’d love to hear how our way of working helps you move faster and safer. If you’re new here — welcome. Explore our platform. Read about how we help teams like ShipMonk scale embedded device fleets. And if you’re building something ambitious, reach out. We’re here to support you.

This is The qbee Way — and we’re just getting started.

Steffan Thorvaldsen , CEO

Read our complete philosophy

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